Label

Environmental, climate change or human rights initiatives are so colourful but often have ambiguos names. Even if a funny abbreviation may be good enough for an activists group, that may not work so well when communicating to the rest of the world. We have done a number of workshops 2015 - 2019 on communication strategies for sustainability intitiatives and how to create good labels. When searching for an example, we found #fairmove as an ideal term that matches all criteria.

#fairmove as a hashtag can tell others: "What I just did was fair. Good for the environment, good for others, good for me."

Anybody may use and combine the fairmove label with other labels in the context of human rights and environmental care with low barriers. Similar to Creative Commons we have worked out a Label Commons Public License that gives any user of the label certainty how it can be applied beyond its usage as a hashtag.

We do not want that fairmove is being used for green washing of e.g. an oil company. Thus fairkom acts as a "watchdog organisation", as recommended by the commons institute. In case of a severe violation of the usage of the fairmove label we can enjoin somebody to not further use it.